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Inspired Diagnostic Solutions


Create Inspired Diagnostic Solutions to enhance and transform medical devices into digital AI tools.


Develop world class, simple, affordable, multifunctional medical solutions, designed to provide AI outcomes in hospitals, clinics and homes.

“We believe in turning complex into simple and building affordable medical solutions to streamline the medical examination, communication and diagnostic processes using AI.”

Jennifer Holland CEO & Founder

Management Team

Experienced team with a track record of driving growth


Jennifer Holland

CEO & Founder

Jennifer Holland is an award-winning med-tech inventor and entrepreneur. She is the founder and CEO of Holland Healthcare, the company behind the Shark Tank-winning illuminating tongue depressor Throat Scope, as well as the new telehealth tool, TelScope Telehealth System. Worldwide Jennifer holds 16 patents, 18 trademarks and 6 design patents. Jennifer awards and achievements include Shark Tank Australia, Edison Awards, Henry Ford Innovation Nation, and Ausmumpreneur. Jennifer is also part of the Advisory Board of the American Teledentistry Association. Jennifer spends her time volunteering with events like pop-up Head and Neck Cancer Screenings around Australia. Jennifer had the idea for Holland Healthcare's first product, Throat Scope, after a traumatic experience with her baby, who had a sore throat, at the doctor. A traumatic experience ensued, in which the doctor instructed Holland to hold her baby down while he peered into the baby’s mouth with a penlight and a tongue depressor. Holland thought, there must be a better way to do this… and so she went home with her new idea of creating a single-handed oral examination tool, building prototypes with flashlights and pieces of plastic. She researched and was shocked to find that nothing like it existed on the marketplace. Ultimately, Jennifer created Throat Scope – an illuminating tongue depressor which uses light refraction and clear plastic to give the user a full, illuminated view inside the mouth and throat. “We believe in turning complex into simple and building affordable medtech solutions to streamline the examination, communication and online diagnostic process” Jennifer Holland


David Toomey

Commercial Director

Arthur Economou

Chief Operations Officer
Paul Lownds Software Developer

Paul Lownds

Software Developer

Advisory Board

A team of professionals from various medical, dental and speech-pathology fields


Jo-Anne Jones, RDH

Dental Hygienist & Speaker on Oral Cancer

Jo-Anne Jones is a dental hygienist and speaker on Oral Cancer. She has been selected as one of DPR's Top 25 Women in Dentistry and joins the 2020 Dentistry Today CE Leaders for the 10th consecutive year. Jo-Anne is a Key Opinion Leader for a number of leading corporations within the dental community including Philips Oral Healthcare, Apertyx Imaging, Orascoptic, Oral Science, WEAVE Patient Communications and 3M Oral Care.

Melanie Potock

Melanie Potock, MA, CCC-SLP

Speech-Language Pathologist and Feeding Expert

Melanie Potock, MA, CCC-SLP, treats children birth to teens who have difficulty eating. Melanie’s advice has been shared in a variety of television and print media, including The New York Times, CNN.com, Washington Post, Wall Street Journal, Huffington Post, Parents Magazine and The ASHA Leader. She is the co-author of the award-winning Raising a Healthy Happy Eater: A Stage-by-Stage Guide to Setting Your Child on the Path to Adventurous Eating (2015) and Baby Self-Feeding: Solutions for Introducing Purees and Solids to Create Lifelong Healthy Eating Habits (2016). The strategies in her parent & child cookbook, Adventures in Veggieland: Help Your Kids Learn to Love Vegetables with 100 Easy Activities and Recipes (2018) are based on research and Melanie’s 20 years of success as a pediatric feeding therapist. Her children’s book, You are Not an Otter: The Story of How Kids Become Adventurous Eaters in available in two languages on Amazon. Melanie’s live and online courses for parents and professionals can be found at www.MelaniePotock.com, along with her contact information.

Marc Ackerman

Marc Ackerman, DMD, MBA, FACD

Dentist & Founder of the American Teledentistry Association

Dr. Ackerman is the Executive Director and Founder of the American Teledentistry Association. Clinically, he specializes in the orthodontic treatment of patients with dentofacial deformity, intellectual and physical disabilities. Dr. Ackerman has published numerous peer-reviewed articles in orthodontics and professional ethics and his monograph, Enhancement Orthodontics: Theory and Practice, was released by Blackwell-Wiley. He is a co-recipient of the 2004 B.F. and Helen E. Dewel Award from the American Journal of Orthodontics and Dentofacial Orthopedics, which is given annually to the highest-rated clinical research article published in the previous year. Dr. Ackerman was the Editor-in-Chief of Special Care in Dentistry Journal from 2013-2016.

Brian Hill OCF

Brian Hill

Founder of the Oral Cancer Foundation

Brian Hill is the Founder and Executive Director of the Oral Cancer Foundation. He is a frequent public speaker on oral cancer issues at universities, professional medical, dental and research conferences, TV news and magazine shows. He is routinely interviewed for oral cancer articles by numerous print media publications as diverse as The Wall Street Journal, USA Today and the Boston Globe, to Men’s Health and Woman's Day Magazines, and is a trusted source for backgrounder material used to prepare major newscasters, writers, and talk show hosts.

Sales & Marketing Team


Mike Vogel

Vice President of Sales USA

Casey Roy

Global Brand & Marketing Manager



Steve Baxter

Shark Tank Investor / Shareholder

Michael Dempsey

Sophisticated Investor / Shareholder

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